Application · Social Media Manager

Five venues. Five voices.
One person who can shoot, edit and post all of them.

Nutmeg, Nadu, Kal Dosa, Nutmeg Street Kitchen and Bombil each have their own character. This is a short, honest look at how I'd run all five feeds, with my own camera, lighting and edit.

Alexandra Kulykova · social media and video content creator · Thornbury, near Bristol

See the five voices
200,000+
views on one reel I filmed and edited
3,000+
saves on that single reel
~2,900
followers grown from a low base

I film, edit and post social video for a living, and I've shot food and hospitality content before — from a hotel's breakfast service to dishes being cooked. I'm local, I work alone end to end, and I'm happy on location in the evenings when a restaurant is at its busiest and most worth filming.

The signature challenge

Five brands shouldn't sound like one

Your venues sit in different parts of Bristol and pull different crowds. Here's the distinct voice I'd give each, and the first piece of content I'd make.

Nutmeg · Clifton

The flagship

The Mall, Clifton Village · a menu across the 29 states of India
Audience
Special occasions, date nights, food-led Clifton locals and visitors.
Voice I'd use
Warm and confident, a little refined. Heritage and the room do the talking.
First content
A recurring "state of the week" reel — one dish, the region behind it, beautifully shot in 20 seconds.
Nadu · Stokes Croft

The cultural one

Stokes Croft · Sri Lankan and Tamil food and cocktails
Audience
Younger Stokes Croft crowd, weekend energy, cocktails and culture.
Voice I'd use
Vibrant and a touch cheeky, colour-forward, sound on.
First content
A "Sri Lanka in Stokes Croft" series pairing hoppers with the bar's best cocktail.
Kal Dosa · Gloucester Road

The neighbourhood favourite

Gloucester Road · South Indian dosas, thalis and biryanis
Audience
Gloucester Road locals, families and students, everyday and value-led.
Voice I'd use
Friendly, fun and local. The food is the hero, not the polish.
First content
The dosa being poured and spread on the griddle in slow motion. That shot alone earns saves.
Nutmeg Street Kitchen · City centre

The fire and smoke

City centre · street food with Michelin-trained chef Shishir Sinha, wood fires and smoking
Audience
City-centre foodies, after-work and experience-seekers.
Voice I'd use
Bold and sensory. Lean into the fire, the smoke and the chef.
First content
Chef-led "farm to market to plate" clips, flames in slow motion, the wood smoke catching the light.
Bombil · Bedminster

The new kid with the cocktails

Bedminster Parade · Bombay small plates and cocktails, "From Bombay to Bristol"
Audience
Bedminster locals after a proper evening out, small-plates and cocktail crowd.
Voice I'd use
Buzzy, new-kid energy, evening glow. Make Bedminster-after-5 feel like the place to be.
First content
A "Bedminster after 5" series — sharing platters, a cocktail being poured, the murals and the room filling up.

First few weeks

What I'd do first

  1. 01
    Separate the five voices.A clear tone and look per venue so the feeds stop blurring into one brand.
  2. 02
    A simple weekly shoot rota.One planned loop across the five sites so content stays steady, not sporadic.
  3. 03
    A signature shot per venue.The dosa pour, the Street Kitchen fire, a Bombil cocktail. Repeatable, recognisable, save-worthy.
  4. 04
    Turn busy nights into same-week reels.Events and full rooms filmed and posted while they're still warm.

An honest read

Where I see room to grow

  • ›
    One voice across five places.The venues sometimes read similarly online. Clearer separation helps each find its own crowd.
  • ›
    More native short-form video.Reels and TikTok are where reach and saves live now, more than static posts.
  • ›
    Faster event turnaround.Posting nights and launches while the moment is still fresh.
  • ›
    A steady posting rhythm.So quiet weeks don't go silent on any one feed.

Selected work

Filmed, edited and posted — all by me

Food, drinks and hospitality, shot on location and cut for social.

Showreels · made for Facebook

Reels, Stories and TikTok

Interviews and local business

The wider picture

Where the real competition is

The feed, not the street

The real fight isn't only other Indian restaurants. It's every Bristol food account a hungry person scrolls past at 6pm. Stopping the thumb is the job, and short video does that better than a plated photo.

Five fronts, five crowds

Clifton, Stokes Croft, Gloucester Road, the city centre and Bedminster each have their own regulars. Content that speaks to each neighbourhood will out-perform one polished group voice.

Independent Bristol loves a story

This city backs its independents. The team, the travel behind the menus, the chefs and the why are worth as much screen time as the food itself.

Save-led, not like-led

Saves and shares move the algorithm now. I'd make content people keep — the dish they want to come back for — rather than chase quick likes.

Happy to chat

I'd love to come in and talk
through all five feeds.

Alexandra Kulykova · magksada@gmail.com · 07493 797 383